Mega events on their effct Essay Example | Topics and Well Written Essays - 1000 words

Mega events on their effct - Essay ExampleThis work will take into consideration the Muslim event of Hajj as the central alkali of discussion and aim to find the effect of Hajj on tourism industry in the region where this pilgrimage occurs annually. Literature suggests gain research in the area of consumer behaviour in mega events tourism (Jago, 1997 113). On the basis of this, it is important to understand the behaviour of those who attend such mega events. Value perceptions have been approached in mega events (Doukas, 2007 62). However, further research is required to better understand religious mega events attendees behaviour, and particularly, value perceptions and base attachment.As far as the research gap is concerned, academic research to bring out the importance of place attachment regarding the holy places of Saudi Arabia is scarce. It is well-known that religion can contribute significantly to place attachment and this attachment is learned with performing rituals and visiting places (Mazumdar, & Mazumdar, 2004 385-397.). Muslims from all over the world gather together at the holy cities of Saudi Arabia for performing rituals and visiting their sacred places an act that contributes to their place attachment. It should be understood that place attachment in this case is different from others, since religious emotions are involved in this case. Therefore, place attachment serves additional theatrical role in this case. If tourists have a purpose of visit, other than entertainment, the behaviour and choices may differ. Since Muslims visit Saudi Arabia due to their religious beliefs, they have a special contour of relationship with this place. Research should be directed towards revealing the differences in behaviour of people if they have a place attachment different from the normal ones.Additionally, an epitome of the perceived value of this form of tourism is an area that has