Americanization of the Australian Media Essay - 1228 Words

Americanization of the Australian Media The Australian television and media have become americanised through the influence of American media and television programs in Australia. This research will only concentrate on the extent of Americanisation in Australia through the influence on television and the film industry as the aspect of Americanisation covers a wide range from fashion to language. To fully understand the topic of the hypothesis, proper exploration of the definitions of ‘identity’ and ‘culture’ are of relevance. ‘Identity’ and ‘culture’ play an integral role in what an Australian represents as well as how the world views Australians. The meaning of ‘identity’ can be summarized as; ‘The collective aspect of the set of†¦show more content†¦It is applied indiscriminately within the Australian media to label array of factors seen as threatening to national identity, way of life or values. This uncomplimentary use of Americanisation sees Australia as adopting social practices and cultural values which originates in the United States. (Bennett 1999) Television has, without doubt, received more attention from Americanisation critics on media globalization more than any of the other domains e.g. fashion, language. According to Tony Bennett (1999, p.207) the early 1960s represented the peak in the Americanisation of popular culture measured by the proportion of American material transmitted. Most analysists now agree that about half of Australian television scheduled is taken up with imports, with US material dominating the commercial channels and British programs comprising the bulk of overseas material broadcast by the ABC (Bennett 1999, p.212). In what is probably the most systematic comparison of international flows, Tapio Varis reported that Australia has seen a decline from 57 per cent of imported programming to 40 per cent in 1983, although the proportion of imported programs at prime time was slightly higher at 46 per cent. Although Australia’s proportion of imported television is high compared to the Western Europea n countries (yet significantly lower than New Zealand), commentators have generally claimed that such imported programs do not attractShow MoreRelatedThe United States995 Words   |  4 Pagesorigin of this process was first defined in around 1800 (Dictionary). During this time, we started to first see the term â€Å"Americanize† in the British vernacular, which subsequently led to the adoption of the term â€Å"Americanization† by the United States and the world. The Americanization of the world has worked in two ways: the embrace of American culture by the outside world and the forced implementation of our culture in countries around the globe. Each country that has been influenced by the UnitedRead MoreAustralian Films - Screening Responces3687 Words   |  15 PagesWeek 1: Screening Australianness ‘Newsfront’ (1978) Newsfront (1978) is about the commencement of Australian television. It notions the changing times; the context before the television was a household object. The movie marks the beginning of mass social and political change that was intensified by World War II. With countless men at war, Australian women were able to enter and overtake male roles in the workforce. As a result, Feminism was strengthening. Along with the Women’s movement intoRead MoreGlobalization and Its Impact on Malaysia13672 Words   |  55 Pagesinternational aid organizations like Oxfam ;third world government organizations like the G77; business organizations and trade unions whose competitiveness is threatened by globalization like the U.S. textiles and European farm lobby, as well as the Australian and U.S. trade union movements. Read more:http://www.investorwords.com/2182/globalization.html#ixzz1Ijdm09ST What Is Globalization? | Globalization is a process of interaction and integration among the people, companies, and governments of differentRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesArguments that the new migrants are different and less able to assimilate than those in earlier waves often point to the rise in transnational connections and ease of return travel, the expansion of dual citizenship, the prevalence of home-language media, stronger ethnic and racial differences, the emergence of segregated labor markets that block advancement, and the illegal status of many migrants.69 Most of these arguments rest on weak historical foundations. In nations where assimilation is the